A disciplined, nationwide program moved thousands of promotional displays from warehouse staging to aisle-level execution across two national value-channel retailers.
Executive Snapshot
Client: One of the world’s largest privately held enterprises (annual sales >$50B), leveraging a diverse portfolio of iconic Petcare and Snacking brands to reach value-conscious consumers across small-box retail formats.
Challenge: Execute large, recurring display deployments across two national value-channel retailers while managing cost, timing, and the wide operational variability within small-box environments.
Solution: Footprint Solutions took ownership of the entire program. Our nationwide warehouse network staged, stored, and managed the flow of materials, while field teams handled every aspect of deployment, verification, and reporting.
Key Result: Over 36,000 promotional displays deployed nationwide since 2019, reinforcing a trusted, multi-year partnership grounded in consistency and accountability.
Meeting National Demand with Store-Ready Delivery
The client needed a partner capable of translating national promotional plans into predictable outcomes across thousands of small-box locations. Their value-channel retailers operate in high-frequency environments with limited backroom space, inconsistent receiving windows, and varied floorplans. Direct-to-store shipping had proven too risky—leading to damaged freight, missing components, and uneven execution.
Footprint’s model removed that friction. Our logistics teams managed the full flow through a nationwide warehouse network, balancing volume, consolidating materials, and preparing store-ready kits. Transportation was sequenced to store schedules. Field leaders coordinated on timing to reduce strain on store labor and protect salesfloor readiness.
By the time crews arrived, they had complete visibility into what each site required—and brought everything needed to execute. Seasonal priorities turned into real-time impact across thousands of small-format locations.
Footprint’s Solution in Action
Footprint translated promotional calendars into structured, site-ready scopes—linking logistics and field execution under one accountable program.
Nationwide staging and controlled flow
Materials were consolidated and staged across the warehouse network to buffer supply variability. Region-by-region releases reduced freight issues and ensured displays arrived damage-free and ready for deployment.
Transportation and store coordination
Transportation aligned with receiving patterns and store hours. Crews arrived with complete kits, verified placement in high-traffic display zones, and kept aisles shoppable throughout the work.
In-aisle deployment and verification
Field teams deployed displays to planogram requirements across both retail partners. Photo documentation confirmed compliance and created a clean audit trail for the client and retailer teams.
At-a-glance controls included:
- Centralized logistics oversight linking warehouse inventory to field schedules
- Store-ready kits that minimized touches and accelerated execution
Results & Impact
- 36,000+ promotional displays deployed nationwide since 2019
- 60+ warehouses used to stage, flow, and manage materials
- Two national value-channel retailers supported across thousands of locations
- Integrated logistics + field execution model producing consistent, timely deployment outcomes
- Multi-year partnership strengthened through repeated on-time execution cycles
Why It Worked
- One accountable program connected logistics, transportation, and field execution
- Standardized playbooks turned diverse small-box formats into predictable deployment work
- Photo-verified closeouts aligned the client and retail partners on compliance
- Scalable logistics capacity absorbed seasonal surges without sacrificing quality
Let’s Talk About Your Next Deployment
If you’re planning a multi-location rollout and need a partner built for speed, scale, and accountability, we can help.
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